The City Magazine Since 1975

Why wedding registry favorite Juliska found a new setting for its tablewares in the Lowcountry

Why wedding registry favorite Juliska found a new setting for its tablewares in the Lowcountry
July 2021
WRITER: 

Meet the owners who relocated its headquarters to North Charleston and expanded their offerings



Juliska founders Capucine and David Gooding at their new North Charleston headquarters. 

Soon after employees of Connecticut-based Juliska—the chic artisan glass and tableware brand on many wedding registries—went remote in March, owner David Gooding started negotiations to relocate the company’s headquarters to Charleston, an option he had considered in 2015 but dismissed because it wasn’t feasible to move the staff. In October, the company packed up 280,000 pieces of Juliska and transported them to the new, modern 40,000-square-foot headquarters, distribution center, and outlet in North Charleston.

It was an easy decision for David and his wife and co-owner, Capucine, whose mother retired to Mount Pleasant several years ago, but the main reason for the move was good business. “Logistically, the Port of Charleston is so great. We have containers that can be here in 20 minutes after arriving,” explains Gooding, who invested $1.9 million in the complex. “We ship to about 700 retailers around the US, with a high concentration in the South and Southeast, so we’re closer to customers.”

The Goodings launched Juliska 20 years ago. “We were at a trade fair walking around, and we stopped in our tracks at this stunning booth that had Bohemian glass in it, which we thought was outrageously gorgeous,” Capucine says. They imported 40 pieces of the mouth-blown glass and branded it Juliska, designed new glassware for modern-day living, and in 2004 introduced stoneware to complement the line. The collection has grown to boast 800 products ranging from artful plates and serving ware to barware and flatware, as well as table linens and textiles.

”Iberian Journey“ plates, napkins, and pillows featured in Juliska’s spring catalog, shot in a downtown home.

Last year, despite the pandemic, they had their strongest year in sales, which they attribute in part to the new lines of products introduced—including pillows, bathroom and kitchen accessories, and planters—and to people wanting to elevate their living spaces. “We took a look at what people wanted, and we balanced that with things we’re inspired by,” says Capucine. “The opportunity to expand our aesthetic into different areas of the home is really exciting.”

Capucine recently launched a jewelry line under her maiden name, Capucine DeWulf, allowing her to tap into her love of fashion as well as honor her three teenage daughters. The collection was created to be a celebration of authentic beauty and womanhood of all stages, including the gold “Monique” cuff named after her grandmother. “It’s cool jewelry at affordable prices that has meaning in every single piece,” Capucine says of the line that ranges from $95 to $695 and is available at Croghan’s Jewel Box and Gwynn’s of Mount Pleasant.

The Goodings have quickly embraced their new home and what it has to offer, hiring 45 people, commissioning Landrum Tables to build custom tables for their office, and inviting local photographer Andrew Cebulka to shoot parts of their 2021 spring and summer catalog at a Legare Street home. “We’ve really enjoyed using Charleston as a canvas,” says Capucine.

Good Deal

  • You can find Juliska at GDC Home and Jeffrey Bannon.
  • Shop the outlet store for second quality and retired products at their new headquarters at 7791 Palmetto - Commerce Parkway in North Charleston, Monday to Saturday, 10 a.m. to 5 p.m. or at juliskafactoryoutlet.com.
  • Find Capucine DeWulf jewelry at capucinedewulf.com.