Plus, women’s clothing store Veronica Beard comes to King Street
Veronica Beard is open at 332 King St., offering a modern East Coast-meets-West Coast aesthetic.
Now Open
Popular womenswear brand Veronica Beard has opened its first store in South Carolina at the high-visibility corner of King and George streets. The 1,469-square-foot boutique will carry the full ready-to-wear collection, including the label’s signature “Dickey” jacket, denim, shoes, and accessories. Founded by sisters-in-law Veronica Swanson Beard and Veronica Miele Beard in 2010, the line is known for its modern East Coast-meets-West Coast aesthetic catering to “women who make it happen.” The New York-based company is expanding into additional markets, with plans to open 10 stores this year, including Charlotte and a Miami flagship. [332 King St., veronicabeard.com]
Sun Protection
Just in time for peak beach season, there’s a new natural sunscreen alternative to have handy in your cosmetic case or beach bag. Charleston-based clean-makeup brand RMS Beauty is introducing tinted sunscreens in three shades later this month. The mineral-based serum offers a broad spectrum SPF 30 and promises to hide imperfections, even skin tone, and add radiance. “From the unacceptable ingredients to the inability to layer with makeup and that ghoulish white cast, never have I loved an SPF, until now,” says founder Rose-Marie Swift. Find the sunscreen on RMS‘s website, as well as select makeup stores. [rmsbeauty.com]
Bathing Beauty
Locally based influencer and designer Julia Berolzheimer has debuted a limited-edition swim and clothing collection with Hermoza, known for its modest, but not at all boring swimwear offered in sizes from 2 to 14. The 40-piece collection features six custom prints in a sun-soaked palette with a nod to the ‘70s, as well as solid staples, including coordinating children’s swimsuits and clothing. “I wanted it to feel different than anything I had in my own drawers or what I’ve seen on the market,” says Berolzheimer. “Hermoza has the most incredible fit—it’s like shapewear. Every style I’ve ever tried on is incredibly flattering to the female body.” Berolzheimer transitioned her former Gal Meets Glam blog into her eponymous website and later cofounded Parterre with designer Hanna Seabrook. Most recently, she’s been focusing on launching collaborations with design-driven brands. The collection is available at thehermoza.com. [juliaberolzheimer.com, thehermoza.com]
