CHARLESTON MAGAZINE'S NEW ONLINE DINING GUIDE
The City Magazine Since 1975

Style Q&A: Erin Reitz, the designer behind E.M.Reitz, shares why she loves menswear-inspired styles

Style Q&A: Erin Reitz, the designer behind E.M.Reitz, shares why she loves menswear-inspired styles
October 2022

See which high-quality modern classic pieces she’ll be sporting this fall



Clothing design is in Erin Reitz’s soul. She’s been sketching ever since a chance encounter with the lead designer for Nanette Lepore in New York in 2001. After moving to Charleston in 2013, Reitz briefly owned a home goods store, but missed fashion and began freelancing for sustainable lifestyle brand Alabama Chanin. Earlier this year, Reitz launched her own label E.M. Reitz, focusing on menswear-inspired shirts for women.

Q Describe your style aesthetic.
A
I love to dress in a uniform. When I purchase a new piece, it is great quality fabric, well-made, and I plan to wear it over and over again. In Charleston, my hands-down favorite place to shop is Worthwhile. I am usually most tempted by the latest Toogood pieces (above) they have to offer. 

Q Are there any fall styles you look forward to incorporating into your wardrobe?
A
I am designing a cashmere shirt jacket, and I hope to have my first prototype by the time it gets cold. I will test the fabric for warmth, comfort, and pilling. Otherwise, I will add sweaters from Another Tomorrow or knit tops from Extreme Cashmere (above).

Q What’s your go-to outfit in Charleston when you want to embrace fall but it’s still hot?
A
In October, I will be wearing an E.M. Reitz “Baker’s Apprentice” shirt (above) and Acne Studios 1997 jeans every day, with Spalwart sneakers or my brown leather Belgian Shoes.

Q Tell us about your skin-care routine.
A
It is simple, but I am consistent with it! I love my products and feel out of sorts if I am out of one of these: Biologique Recherche Lotion P50 toner, Dr. Hauschka cleanser and ”Rose Day Cream,” Skinceuticals SPF 50 tinted face cream, and Olio E Osso lip balm (above, available at Wildcraft). The best facial in town is with Isabel at Spa Azure.

Q What’s the most treasured item in your wardrobe?
A
My Barbour International motorcycle jacket holds a memory of a party I once attended. Menswear designer Paul Smith was there, and we hit it off during a long conversation. As we said good-bye, I asked if he could sign the inside of my jacket. He signed it and drew his famous bunny sketch. I will cherish it forever.

Q Which items in your closet can’t you live without?
A
My Alabama Chanin “Love Tee” and “Boxy Tee;” I live in these things. I wear them on a casual hot day; I layer them under my E.M. Reitz button-down shirts; I work out in them; I sleep in them. The “Love Tee” (above) is a very lightweight, silky cotton that feels really feminine. The “Boxy Tee” is a heftier fabric that has a nice body to it; it is slightly cropped and very flattering!