The City Magazine Since 1975

Rhett Boyd, Jr.

Rhett Boyd, Jr.
March 2012
“My style is best described as ‘Hemingway goes surfing.’”

Occupation: Owner of Rogue Wave Surf Shop

What I like: Contrast—juxtaposing items of timeless style, such as bow ties and work boots.

What I dislike: Clothes that are too pretty to wear at the beach.

Beauty is: Defined by action, not appearance.

My style: Inspired by the ruggedness of classic garments by Pendleton, Filson, and Barbour and the casual simplicity of 1960s California surf culture.

Trend I will never follow: Below-the-knee camo board shorts—yikes!